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Billboards and Signs

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Signs and billboards are a common sight along the roadside.  They control traffic, give directions, draw attention to businesses, and advertise products or places.  Such displays are so ubiquitous, in fact, that they often help define a highway’s identity just as much as the landscape, the cars, and the pavement.  Over the years Highway 89 has boasted thousands of signs, from painted plywood advertising national parks to flashy neon directing motorists to motels.  This exhibit provides a sampling of such signs, many of which have long been taken down but are nevertheless an important part of the Highway’s history.

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Roadside Architecture

While mountains and canyons largely characterize rural stretches of Highway 89, more populated segments feature an interesting array of roadside architecture.  Many of these buildings, like diners, motels, and gas stations, are a product of the road by which they were built.  Others, like residences, grocery stores, and movie theaters, serve the community more than the passerby.  Both help to shape the identity of Highway 89, and both can be found in this exhibit of roadside architecture.

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